Dropbox
The World Needs Your Creative Energy
We all use Dropbox. It's a ubiquitous part of everyone's creative process.
In 2017, Dropbox launched a massive rebrand and needed to give their users a rally cry. 'Just Do It' was already taken so we helped spread the word that 'The World Needs Your Creative Energy.'
We ended up meeting some amazingly inspiring Dropbox users along the way.
I came in to 72andSunny to help write and produce short films for the larger campaign.
Copywriters: Garrett Combes, Christopher Kahle // Art Director: Chase Hilton // CD: Peter Albores