Inner Piece Puzzles 🧩
In 2019, right before Covid hit, my wife and I decided the world had too many old people puzzles. We launched Inner Piece right as lockdowns began and everyone settled in to make puzzles cool. We ended up on CNN.com, Vogue, NY Mag, and Elle Decor, but the highlight was my packaging design being featured on packaging blog The Dieline. Well, that and selling thousands of puzzles.
I taught myself Illustrator and designed/wrote all the packaging myself as well as ran all the Brand Work, CRM, and social. Earned us some nice free media in the process…
Feature on The Dieline
People are curbing their stay at home anxiety the analog way: with puzzles - CNN.com
13 Pretty Puzzles for Our Puzzling Times - Vogue
12 Things That’ll Almost Definitely Sell Out - NY Mag
These are the Best Puzzles for Keeping Busy at Home - Elle Decor
Launch day was so fun
These were fun tap through IG stories we made.
Waking up to daily stories from strangers buying our puzzles was magic
Some of the magic still lives on Instagram.